High above the swarm of tourists and New Yorkers in Times Square, Arthur Schuman introduced hundreds of thousands of New Year’s Eve partygoers to its recently debuted Cello Whisps Parmesan cheese crisps.
The company’s Cello Whisps advertisement played on the big screen as visitors rang in the New Year and celebrated the once-in-a-lifetime opportunity to watch the ball drop in person.
You can view the brief 15-second advertisement below.
The reception to both the product and the ad has been fantastic. As we previously reported, this new “guilt-free” snack utilizes Cello’s gold-medal award-winning copper kettle Parmesan cheese, aged 14 months. It can be eaten as-is or tossed on a salad or appetizer.
“People like the ad, but more importantly they love the product!” Kareen Stephens, Brand Manager at Arthur Schuman, tells me. “Many are amazed that Whisps are full of flavor yet have none of the preservatives and fillers that are so prevalent in many other foods. Snackers also love that there are just 100 calories per serving. This is one snack that will help everyone stick to their New Year’s resolutions.”
The advertisement was created to show how simply Cello Whisps, pictured below, are made.
“As a fourth-generation family company we have a great sense of pride in our products and ensure that only the highest quality ingredients are used,” Stephens continued. “Because we make our own cheese we are able to stick to the traditional methods of producing our Parmesan used for Whisps. This guarantees that each bite is full of amazing artisanal cheese flavor. Keeping it simple is what makes Whisps a delicious and healthy alternative to many snacks in the market.”
Given the overwhelming positive consumer response to the product, Arthur Schuman plans to launch a new flavor later this year and expand its presence in retailers nationwide.
Stay tuned as we continue to follow this fast-growing brand.
