Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
BelGioioso - Burrata & Stracciatella
Ahold's bfresh Format Opens in Fairfield, Connecticut

Ahold's bfresh Format Opens in Fairfield, Connecticut


FAIRFIELD, CT
Thursday, October 22nd, 2015

bfresh™, Ahold’s “new grocery shopping experience,” is on the uprise.

The millennial, fresh-focused format recently opened in Fairfield, Connecticut on Wednesday, bringing a wide selection of deli, meat, fresh organic produce, and seafood options to a flock of consumers eagerly awaiting the new store.

Coming in at 8,600 square feet, bfresh proclaims that it offers more natural and organic options than a typical market and a robust selection of vegan, gluten-free, and international items. The stores are described as “visually appealing, inviting, and fun” to attract millennial shoppers.

A photo posted by bfresh (@bfreshmarket) on

The concept was developed by Fresh Formats, an Ahold company established in 2014 to explore and develop new format opportunities.

“We sought to provide a one-stop, easy-to-shop solution for the Fairfield community,” said Suzi Robinson, Marketing Magus for Fresh Formats and a developer of bfresh. “bfresh is designed for anyone who loves food and wants healthy, affordable, locally-sourced options in their neighborhood.”

bfresh offers consumers freshly prepared foods in its Little Kitchen™, which is based on La Place, a fresh food restaurant business in the Netherlands and Europe. Little Kitchen™ brings scratch-made, always fresh, seasonal meals into the store with new menus everyday. Shoppers can choose from fresh smoothies, salads, pizza, Asian stir fry, breads, desserts, coffee, and more, all prepared in front of customers. 

A photo posted by bfresh (@bfreshmarket) on

According to a press release, bfresh is targeting “neighborhood foodies who value fresh, healthy food options and pricing that doesn’t break the bank.” Its first location opened earlier this year in Allston, Massachusetts.

The grand opening for the store will be held on Friday, November 6.

bfresh


Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperatureBelGioioso - Burrata & Stracciatella

Have a new product, press release or story idea?

Let us know

In This Story


bfresh is serious about fresh, stocking more natural and organic items than a typical market, with loads of vegan, gluten-free, and foods from around the world. From organic produce to full-service...

American Butter Institute Urges FDA to Address Mislabeled “Butter” Products

The company urges the USDA to take prompt enforcement action against seven “butter” substitutes that allegedly violate the agency’s food labeling requirements.
View Press Release

Harvest A Great Time This Fall With These Hampton Farms Recipes On Your Table

The company partners with and supports local farms to seed and harvest all its peanuts.
View Press Release

Beetology Introduces New Beverages

The company launches cold-pressed, simple, nutrition-packed wellness juices made from nature's superfood—beets.
View Press Release

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release