Aldi has announced a new partnership today with technology-driven grocery delivery company Instacart as a means to gain an edge in an increasingly competitive retail market. The company noted in a press release that the pilot program, beginning later this month, in key markets including Los Angeles, Dallas, and Atlanta, will give more shoppers access to high quality groceries at discount prices.
"Our partnership with Instacart is another example of Aldi expanding our commitment to customer convenience and value," noted Jason Hart, CEO of Aldi. "We know customers are looking for new ways to save time and money. Instacart provides easy access to our low prices at the click of a button."
According to Aldi, the new partnership will allow customers to conveniently complete their grocery shopping and order award-winning Aldi products for delivery in as little as one hour. The Instacart experience, the company added, as easy and convenient as in-store shopping. Customers fill their virtual carts by visiting instacart.com or downloading the Instacart App, and at checkout, customers can choose a delivery window that works best with their schedule, anywhere from an hour or up to a week later, and Instacart's personal shoppers do the rest.
"From their unique assortment of goods to their low-price commitment and high standards, the Aldi and Instacart partnership aligns on delivering excellent value and convenience to consumers," said Nilam Ganenthiran, Chief Business Officer, Instacart. "There's a clear demand for quality grocery delivery, and Aldi and Instacart are working together to meet it."
To celebrate the kickoff of the two companies’ pilot program, Aldi and Instacart are offering customers $20 off their first Instacart order with code ALDIDELIVERY until September 30.
For more on our changing retail landscape, Deli Market News will continue to report.