Eating ice cream should be an experience that is available to everyone. That is why Alec’s Ice Cream developed its planet- and gut-friendly line of ice cream made with A2 dairy. According to a recent announcement, the full lineup is now available at all 450-plus Whole Foods Market locations nationwide.
“We are incredibly excited and proud to announce our partnership with Whole Foods Market,” said Alec Jaffe, Founder and Chief Executive Officer. “I grew up shopping the aisles of Whole Foods, and to have the opportunity to share our mission-driven ice cream brand that combines flavor and sustainability with conscious shoppers who care about where their food comes from and the impact its production creates on the environment is hugely validating.”
Alec’s portfolio includes Tahitian Vanilla Bean, Chocolate Chocolate Chip, Salted Caramel Latte, Honey Blueberry Lavender, Mint Chocolate Chip, Matcha Chocolate Chip, and the newest award-winning flavor, Peanut Butter Fudge Honeycomb.
According to a press release, the expansion marks a major milestone for the emerging brand as it continues to expand its retail footprint, totaling its national door count to over 1,500. Alec’s is poised to meet increasing consumer demand, as Whole Foods named “Climate-Consciousness” as one of its 2023 top food trends.
Alec’s Ice Cream was founded in 2020 by Jaffe with a mission to revolutionize the food system and combat climate change by going above and beyond organic practices. The brand educates and inspires consumers to seek out high-quality foods that are better for the environment, support value-driven producers, and are better for you.
By purchasing regenerative cane sugar, Alec’s kept 1,995 pounds of synthetic fertilizers from going into the ground, removed 8,816 pounds of CO2 from the air, and restored 7.3 acres of land to resemble virgin forests. Alec’s is challenging the negative discourse surrounding the industry by actively working toward reversing climate change, promoting biodiversity, and preserving our planet’s precious resources.
Now that is a value proposition worth investing in. For more industry expansions, keep clicking back to Deli Market News.