Consumers are becoming increasingly more conscious about what foods they buy and put in their bodies. To keep up, food companies are having to take a hard look at their products and production methods. One such company is Applegate Farms, LLC., who has just announced a new premium brand called THE NEW FOOD COLLECTIVE™. This line of products uses only pasture-raised meats and small-batch production methods to create culinary-inspired products. The launch features a fresh line of sausages containing the first pork to be certified by the American Grassfed Association (AGA).
AGA standards are no joke, as they mandate that hogs have maximum access to the outdoors. This means that, during the grazing season, they are able to forage and roam in woods and pastures to gather most of their food outside. Under these standards, farmers are also required to develop a pasture-management plan to support biological diversity, soil fertility, and natural resources.
“The American Grassfed Association standard is a leap ahead of anything else out there,” said Gina Asoudegan, Applegate’s Vice President of Mission and Innovation, in a press release. “The organization’s name focuses on pasture—and these new sausages deliver on that. But AGA also stands for no antibiotics, no genetically modified feed, and the highest animal-welfare standards. You’d need five separate logos to replace what AGA does.”
THE NEW FOOD COLLECTIVE line of products are sourced from small farms in Georgia, Kentucky, and Missouri that have committed to using regenerative agricultural practices. To assess farm practices and create proof-of-impact metrics that can be shared with the public, Applegate has been working with the Savory Institute, a pioneer in regenerative agriculture.
“At Applegate, we want to change the meat we eat, and this launch propels that mission forward,” said John Ghingo, President. “We’re making a big bet on regenerative agriculture as one of the paths to show the world that raising animals and eating meat doesn’t have to be problem. Animals can and do play a vital role in a healthy food system.”
Products in THE NEW FOOD COLLECTIVE line includes:
In addition to being entirely pasture-raised and sourced from farms practicing regenerative agriculture, consumers can rest easy knowing the products contain no antibiotics, simple ingredients, and are non-GMO. Illinois residents are the lucky ones, as the line will be sold at select Whole Foods stores in the Chicago metropolitan area.
“Applegate is committed to investing in scaling up systems and production methods that raise animals right,” added Asoudegan. “Our products are made by food lovers for food lovers. And food lovers know that flavor starts on the farm.”
For more sustainable farming news and products, keep reading Deli Market News.