The International Dairy Deli Bakery Association’s™ (IDDBA) Show and Sell will explore the fundamentals of the “Experience Economy” at IDDBA 17. Attendees at the show, held in Anaheim, CA, June 4-6, will have the opportunity to experience interactive and innovative merchandising concepts designed to energize their stores and engage, entertain, and educate their shoppers.
“For more and more consumers, shopping isn’t simply about purchasing products,” said Jeremy Johnson, Education Director, IDDBA. “It’s about the experiences they encounter and oftentimes actively seek, whether it provides entertainment value, a learning encounter about a specific product or process, or exploring new tastes or flavors for the first time.”
The Experience Economy—a term, IDDBA explaines in a press release, first used in 1998 by Joseph Pine II and James H. Gilmore—is a concept whereby businesses engage customers through their shopping experience, not simply through products and services. Companies can engage consumers through four key aspects of experience: entertainment, education, aesthetics, and escapism.
“This new way of engaging with shoppers is the inspiration for many of the concepts and merchandising ideas planned for this year’s Show and Sell,” added Johnson.
The IDDBA’s Show and Sell—an interactive marketplace of merchansiding ideas and retailing concepts will showcase unique foodservice concepts, fresh merchandising ideas, educational messaging, and other ideas attendees can share and potentially implement themselves. Concepts will include:
The event will also feature Show and Sell Workshops with how-to sessions presented by industry leaders and chefs.
For more on this and other innovative events in the dairy, deli, and bakery industries, check in with us at Deli Market News.