IDDBA Unveils What's in Store 2018

IDDBA Unveils What's in Store 2018

Wednesday, November 22nd, 2017

The latest addition of its annual trends publication, What’s in Store 2018, the International Dairy Deli Bakery Association™ (IDDBA) is offering vital data on the retail and market trends, growth, and category changes shaping the food industry.

“The shopper landscape is continuously shifting,” noted Jeremy Johnson, Vice President of Education, in a press release. “What’s in Store 2018 tracks consumer data and stories to offer retailers and manufacturers opportunities to target the broadened customer base.”

According to the association’s press release, What’s in Store is an essential dairy-deli-supermarket foodservice-bakery-cheese resource, bringing to bear more than 30 years of credible reporting history on the state of the industry. The publication, along with What’s in Store Online, a collection of more than 150 downloadable graphs and tables, as well as white papers, are available now.

IDDBA What's in Store 2018

The What’s in Store research report features exclusive expert interviews and 3rd party sourced content, infographics, and graphs and tables that provide readers with penetrating insights on retail fresh trends.

“Consumers divide and devote loyalty to products with stories and that offer ease or alignment to personal interests across channels,” added Johnson. “Consumer trends give insights on how to engage with shoppers’ desires, lifestyles, and trip missions, which are critical toward ensuring a prominent role for our fresh categories in today’s changing food roadmap.”

Highlights from each themed chapter include:

Economy & Retail Trends

  • Key issues that could affect U.S. retail operations in 2017, including a macro landscape, healthcare, immigration, and the “Have Not Shopper”– emphasizing U.S. income inequality as one of the biggest opportunities and challenges for food retailers
  • With consumer spending split evenly between preparing meals at home and eating out, retailers are in an optimal position to take advantage of the trends to eat foodservice offerings at home
  • Big box stores captured the most sales for 2016, with the Middle East and Africa holding 47% of 2016 sales shares and North America with 41%
  • Complete transparency is an important factor for building brand loyalty; 94% of consumers in a Label Insight survey stated they would likely be loyal to brands that offer complete transparency

Channels and Competition

  • Shopper demand is rising for convenience. Twenty-three percent of households are purchasing food online, with 60% of these consumers expecting to spend 25% of their food dollars through an online channel by 2026
  • Supermarket prepared foods are the fastest-growing segment of the foodservice industry, account for 58% in deli sales in mid-2016. The segment is predicted to grow 3.8% in 2017
  • Meal kits are particularly appealing to younger adults—43% of purchases are from consumers between 18-34—and men are more likely to purchase them than women and households with children at home
  • John Karolefsky, supermarket analyst and purveyor of, said one of the top five trends for grocery stores in 2017 is more check-out options. These include the use of a smartphone or handheld scanner, as well as a new format concept from Amazon that utilizes a mobile app for checking in and out of a store

Consumer Lifestyles

  • There are four generations in the aisle with a fifth close behind. Fifty-three percent of consumers will pay more for foods that promote health benefits
  • Almost 45% of Millennials identify as ethnic or multicultural, making the generation the most diverse in U.S. history. While certain cuisine, tastes, and flavors may originate from the culinary traditions of specific cultures, they’re much less likely to be viewed in those terms
  • Millennials’ spending power will reach $3.5 trillion in 2017, and they will account for nearly 30% of consumer-packaged goods (CPG) spending by 2020 
  • Older generations shop more often, but younger generations offset fewer trips with bigger baskets. The biggest annual spenders are those more likely to have larger families—Boomers and Generation X

Eating Trends

  • Snacks account for half of all eating occasions, and one in five consumers state that their snacking behaviors have changed over the past few years and they now snack more often
  • Brands that are socially responsible, charitable, and authentic to a shopper’s heritage were more desirable to Millennials and shoppers with children
  • Consumers continue to view health and wellness in two ways: fresh, less-processed (i.e., clean labeling, inherently nutrient-dense, organic); and “premiumization” (i.e., high-quality ingredients, storytelling, transparency)
  • Older generations—Silents, Boomers, and Generation X—cited convenience as a primary reason for shopping traditional retail for their organic purchases. Convenience is not a primary motivator for Millennials

Additional highlights can be found on the IDDBA website here.

The purchase price of What’s in Store 2018 is $99 for members and $399 for nonmembers. To learn more and to purchase one or more copies, click here.

International Dairy Deli Bakery Association

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