The International Dairy Deli Bakery Association recently announced the newest addition to its team. Whitney Atkins will join the association November 27, 2018, as its Vice President of Marketing, where she will lead the marketing team. Atkins will be responsible for telling the story of the association, in addition to driving member engagement.
“I look forward to joining the IDDBA team, serving our industry, and providing resources to our membership that enable them to serve their customers and successfully grow,” said Atkins in a press release.
Atkins boasts over 20 years of experience in marketing communications. Her most recent role was with the City of San Antonio Parks and Recreation Department, where she worked as the Communications Manager. In this position, she played a key in all communications, including approaches and strategies. She also oversaw all content creation for various platforms.
The press release noted that the majority of Atkin’s career was with Kroger Delta Marketing in Memphis, where her positions ranged from Merchandising, Assistant Advertising and Marketing Manager, Loyalty Analyst, and most recently, Customer Communications and Marketing Specialist. At Kroger Delta Marketing, she was essential to many teams as they developed and communicated selling initiatives/programs for more than 100 retail grocery, pharmacy, and fuel locations.
Congratulations to Whitney on this new position! All of us here at Deli Market News wish you the best.