To celebrate its 65 anniversary, the Specialty Food Association (SFA) will introduce LevelUP—a new immersive experience debuting at the Summer Fancy Food Show in New York City, Juned 25-27. The event will showcase global food innovations, premier industry research, and the future of food and commerce.
"We can't think of a better way to celebrate our 65th anniversary than to present LevelUP, an interactive journey showcasing the future of food and our industry," said Phil Kafarakis, President. "We know through our research that SFA members are looking to us for an enhanced show experience–a chance to take it a LevelUP! The LevelUP show concept represents a new way of viewing what's ahead for specialty food. It's an innovative and immersive addition to our Fancy Food Show format and one that will inform, entertain, and engage our attendees."
LevelUP will feature the following:
The three-day show will also feature a full line of speakers and programs, three "Super Sessions" led by national-level industry thought-leaders, and short insight-provoking "Excite" talks.
"Specialty food is now a $127 billion industry. The industry's unprecedented growth will continue as we remain committed to meeting consumers' drive for integrating high-quality innovative foods into their daily lives," noted Kafarakis. "The SFA is leveraging our 65 years of experience with an understanding of trends to promote phenomenal member products and growth that extends beyond traditional retail channels. You'll see that in action at LevelUP. We expect people will leave the Summer Show and LevelUP experience inspired and excited about our dynamic industry–and ready to play their part in the innovations of the future."
Additional information including how to register for the SFA's Summer Fancy Food Show can be found at specialtyfood.com. Advanced pricing options are available through May 12, 2017.
Deli Market News will continue to report on this and other events and opportunities in the dairy, deli, and bakery industry.