With consumers increasingly turning to healthy fresh-focused diets, convenience a key attribute for busy shoppers, and retailers looking to boost sales by creating retail destinations cleverly pairing products, Aunt Dottie’s is a company primed to take food trends head on. The company’s dressings and toppers with multiple applications—suitable on a salad, as a marinade, and even on desserts—provide ample opportunities to cross merchandise throughout the grocery store perimeter.
In 2012, armed with her mother’s signature salad dressing recipe, Founder & CEO Jenny Cawthon launched a full line of dressings, with a commitment to wholesome health attributes and fulsome flavors.
"My mom, who is Aunt Dottie, is amazing in the kitchen. I grew up with her Dressings as a staple of family meals," Jenny told me. "They’re delicious, always a crowd favorite. I knew working the original recipes into a full line would be a success. They’re fresh, clean flavor profiles that are gluten-free, with no additives, preservatives, gums or emulsifiers; packed with flavor without skimping on health. Health food can and should be delicious. That’s the Aunt Dottie’s way."
The original line of seven dressings range from sweet to savory, classic Caesar to on-trend Asian-inspired flavors including:
A line of nut- and seed-based toppers—initially conceived as salad toppers but soon extended to baked confections, desserts, and more—was quick to follow.
And recently, Aunt Dottie’s has added three new dressings to its line—with a Pumpkin Seed Vinaigrette, Turmeric Maple, and Orange Poppy Seed Dressings. The company’s Turmeric Maple Dressing and a Pumpkin Seed Vinaigrette dressing both took home Specialty Food Association sofi™ Awards this year, with the former earning Silver and the latter both Gold and Best New Product Awards in the Salad Dressing category.
These latest salad dressings also employ a unique ingredient—algae oil—which has proven to be an ideal vehicle for the company’s complex flavor profiles. Long known among health foodies, Aunt Dottie’s is now bringing the nutritional benefits and culinary possibilities of the oil to consumers everywhere.
And the company’s latest line of products, its Greenjoy Snackable Salad Bars, offer all the nutritional benefits of a fresh salad in a convenient bar form. With nearly two cups of veggies per serving and a healthy clean label including ingredients such as kale, spinach, carrots, berries, and nuts, Greenjoy packs a salad’s worth of nutrients into an on-the-go snack.
Aunt Dottie’s dressings and toppers are currently available at Whole Foods, and wholesale inquiries may be made through the company’s website. Greenjoy is available in the southern region of Whole Foods Market and through online orders at www.auntdotties.com.
For more on this and other dynamic companies on the market’s periphery, stay tuned to Deli Market News.
