Can consumers really make the gourmet meals you see from professionally trained chefs? Stacy’s® Snacks and James Beard Foundation award-winning chef, author, and restaurateur, Hugh Acheson, are turning those traditional notions on their heads with their new tasty partnership. In an effort to create top chef-worthy snacks without the intimidation, Stacy’s and Acheson are teaming up to provide quick and easy recipes for at home chefs.
"Stacy's Pita Chips are a pantry staple, but people don't realize they can also be a great culinary inspiration," said Acheson. "We're breaking from convention to show how a snack can be gourmet and regionally inspired, while also being simple to prepare and free from elaborate instructions or hard-to-find ingredients. No matter your cooking acumen or how short you are on time, with Stacy's, you'll have a delicious result every time."
Each recipe in the campaign is inspired by one of 10 cities in the James Beard Foundation's 2016 Taste America tour, and features easy-to-use, interesting ingredients Americans can find at home or at a local grocery store. Stacy’s cites recent survey results stating that nearly two-thirds of women (64 percent) want recipes containing fewer than five ingredients as inspiration for its simplicity-focused plan.
"We know that our consumers are pressed for time, but still want to create delicious snacks that feel like a culinary adventure. Stacy's is demonstrating how they can have both by being the ideal snack pairing for the ingredients already found in their kitchen," said Katie Ceclan, Senior Director of Marketing, Stacy's Snacks. "We are proud to partner with Chef Acheson, who created an artful collection of fuss-free snacks featuring Stacy's."
According to a press release, the same Stacy's survey found more than 50 percent of women prefer to make snacks that require little or no prep-time, and that use ingredients already in their kitchen or pantry. Stacy's will unveil these treats during the national tour, providing a first-hand, no-stress gourmet experience.
"We believe in fostering a delicious dialogue about America's culinary landscape," said Susan Ungaro, President of the James Beard Foundation. "Chef Acheson's one-of-a-kind creations using Stacy's Snacks embrace the culture and flair of each region of the country, while inspiring Americans of all cooking skill levels to find culinary success.”
To see Stacy’s and Acheson’s recipe collaborations and even more delicious looking bites, visit http://www.stacyssnacks.com/stacyschefs.
