We reported last month that 88 Acres had entered a new partnership to launch its latest granola snack. Now, the company is pursuing further growth as it introduces updated branding and new packaging for all of its seed-based products.
“We’ve seen the brand and our delicious products resonate and come to life within our digital channels, and we are excited that the new packaging echoes this delicious aesthetic. Showing the ingredients and products on the packaging helps to quickly explain what we are, and the elevated tone of voice reminds consumers of those nostalgic favorite smells and tastes,” says Nicole Ledoux, Co-Founder and CEO.
88 Acres redesigned its product packaging in order to focus more on its high-quality ingredients and core element of the brand identity. The packaging redesign allows 88 Acres to share its products in a more approachable and memorable way, a press release noted.
The company’s new design now shows consumers what they’ll be eating by adding photography of the raw ingredients. By adding images of the ingredients to the finished packaging, the new bars evokes the flavor and texture of the product and more accurately describes the flavors in an approachable way.
In addition, 88 Acres has updated some of the product names to make them more familiar and accurate to the flavor of the product. Here are the changes that have been made:
While 88 Acres has made these meaningful updates to the brand, its recipes have not changed. The company’s allergen protocols are still as strict as ever, and its ingredient sourcing standards have an even stronger focus on the celebration of real food. 88 Acres continues to create and offer the same Seed + Oat Bars, Seed’nola, Whole Seed Protein Bars, and Dressings.
88 Acres will be gradually rolling out products with the new package design. Stay tuned for more updates!