July is National Ice Cream Month, and as July is known as one of the hottest months in the States, Alden’s Organic couldn’t pick a more perfect time to launch its latest enticing array of treats. The organic ice cream purveyor is launching a collection of dairy- and gluten-free ice cream bars inspired by classic beverages: Strawberry Lemonade, Root Beer Float, and Horchata.
“Our team has done an incredible job bringing these popular beverages to life through our novelties. With each bite, you get true-to-flavor taste from our organic ingredients. For example, the Root Beer Float Bar will instantly take you back to enjoying a cold, crisp root beer with vanilla ice cream on a hot summer day,” said Senior Vice President of Sales and Marketing, Joelle Simmons.
These fun and refreshing novelties were inspired by nostalgic, summer memories. In 2020 alone, noted the release, Alden’s Organic saw a 50 percent growth for its most nostalgic items like Old School Vanilla Ice Cream Sandwiches and Classic Fudge Bars. Recent trend reports show that consumer craving for comforting flavors is extending into 2021.
“Consumers are looking for familiar foods and flavors without the allergens. The new Summer Bar Collection offers both certified gluten-free and vegan options, so everyone can enjoy,” said Simmons.
Alden’s three new Summer Bar Collection flavors are currently available online, as well as in grocers nationwide like Sprouts and Costco. With an SRP at $4.99–5.49, consumers will be clamoring for :
To celebrate the launch, Alden’s Organic is giving away a year’s supply of ice cream to five lucky winners during National Ice Cream Month. The giveaway will go live July 1, and winners will also receive swag to host their own ice cream party.
For more launches and promotions to get shoppers in your doors, keep an eye out for Deli Market News.
