Expanded consumer reach is not just achieved through the introduction of new stores. Aldi is demonstrating this with its latest strategy, rolling out a brand-new online shopping website that allows consumers to conveniently purchase groceries and more from the retailer’s vast range of products.
Previously, customers could only purchase a limited number of Aldi products online based on local availability, courtesy of delivery companies like Instacart and Doordash, sources like Apartment Therapy explained. Now, the grocer has eased up on relying on a third-party site and has brought a much larger inventory to its shoppers online.
Another source, news.com.au, also confirmed Aldi is determined to maintain its brand positioning as it keeps a close eye on e-commerce opportunities and seeks to maximize customer convenience.
Eye-catching yet convenient and simple, the new website is highly focused on the retailer’s grocery offerings, with browsing sections deli, dairy and eggs, snacks, bakery and bread, and more. There, consumers will be able to seek out a variety of offerings and other grocery products.
The “featured this week” section has already enticed me to add organic, grass-fed beef to this week’s shopping list!
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