2024 is just around the corner, bringing with it new product launches, partnerships, and operational expansions. We can already look forward to the latter half of the year as Amazon will be making some big changes. The retail behemoth announced that its Prime Air program will be expanding to Italy, the United Kingdom, and a third United States market.
Working closely with national regulators and international regulators, Amazon has committed time and resources to build a safe and scalable service.
“We have refined the technology and are now building the right infrastructure to ensure the service provides the ultimate convenience for our customers,” the company explained in its release. “We’ve also taken great care to ensure that our drones’ design philosophy and demonstrated levels of safety are setting a higher bar for safety across the commercial drone delivery industry, working closely with regulators to design to the highest standard set within those regulations.”
Once available, eligible Amazon customers can opt in to drone delivery and choose from thousands of items that weigh five pounds or less. More details on the cities are yet to come.
Drone delivery will no longer only take place out of stand-alone Prime Air Delivery Centers, like those in Lockeford, California, and College Station, Texas. Moving forward, Amazon will integrate drones into the Amazon delivery network, so customers will have traditional delivery vans, Flex delivery vehicles, and Prime Air drones leaving from the same building.
More details can be found here.
As to how specialty food products will come into play for this strategy, we are still unsure. However, I predict that we will be seeing flying cheeses very soon.