Pretty soon, Alexa will be able to do more than just play music, make grocery lists, and read Audiobooks. Blue Apron recently struck a monumental partnership with Amazon Alexa to bring recipes to consumers for easier home cooking and culinary exploration. In addition, individuals with Echo Show devices have the option to order select Blue Apron meal kits, with no subscription required.
“We continue to add more product flexibility that addresses our customers’ diverse cooking interests and desire for unique flavors. Through this collaboration, Alexa customers in the United States can now prepare our delicious recipes in a new and convenient way,” said Dani Simpson, Blue Apron’s Chief Marketing Officer. “This is just the start of our work with Alexa as we look forward to expanding this partnership in 2022.”
With this collab, customers can prepare their Blue Apron Two-Serving and Four-Serving recipes with hands-free instructions on Alexa-enabled devices. The cook-along feature on Alexa-enabled devices allows customers to follow step-by-step recipe instruction prompts, with the option to set the pace for a seamless cooking experience.
Coupling with the launch, Blue Apron is also curating a selection of meal kits that will be available for order each week, which features a variety of Blue Apron favorites such as Wellness offerings, Quick & Easy Family recipes, Butcher Bundles, Meal Prep, and more.
“Our current work with Alexa, along with our plans to expand our partnerships throughout 2022, are part of our efforts to substantially grow our customer connections, which we expect to be a key contributor to increasing our engagement and retention rates,” continued Simpson.
According to the release, the collaboration with Alexa is part of Blue Apron’s plan to double the number of its partnerships in 2022, while continuing to invest in current brand and acquisition partners.
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