Known for stepping outside of the traditional retail box, Amazon is once again veering off the beaten path in order to continue to grow its grocery business and keep up with today's consumer demand. This time around, the e-tail behemoth is launching a strategy in which it will transform Whole Foods Market locations into “dark stores,” or fulfillment centers.
Last week, grocery giant Amazon announced on its website that it will be closing off some of its Whole Foods stores to customers and converting them into fulfillment centers. Store hours at these location will be adjusted in order to help workers focus exclusively on fulfilling online grocery orders. This is yet another way for both Amazon and Whole Foods to stay on top of online grocery orders and other delivery and pickup needs.
According to a report by NASDAQ, Stephenie Landry, Vice President of Grocery Delivery, reported that a Whole Foods store in Woodland Hills, California, that was originally slated to open in February, has already been completely transformed into a “temporary online-only store, focused exclusively on fulfilling grocery delivery orders.”
What will Amazon do next to keep up with today's unprecedented market? Deli Market News will continue to keep our industry updated with the latest.