As consumer trends move toward flexitarianism (semi-vegetarianism), American Flatbread is getting a piece of the action with the launch of a new line: plant-based, flash-frozen pizzas, Meatless Evolution.
“We are so excited to be the first brand on the market to offer plant-based pizza products with both traditional and non-dairy cheese options. We understand our consumers want choices, which is why we spent over a year developing the perfect taste and texture profile for pizza-lovers who want a meatless alternative of their favorite toppings,” said Brad Sterl, President and Founder. “Our team takes extreme pride in innovating our product lineup to meet the evolving needs of our consumers.”
The line, which will include vegetarian and vegan options, has been one of the most highly requested items by American Flatbread consumers, according to the press release. So, the brand listened, innovated, and delivered—right to the oven. The latest lineup will not only appeal to consumers looking to limit their meat intake, but also to those wanting to switch up pizza night while still enjoying classic toppings and delicious, fresh ingredients.
Using hand-stretched dough made from 100 percent organic wheat, along with fresh and whole ingredients from trusted farmers, each crisp and savory bite is powered by pea protein and provides consumers a healthy serving of both protein and fiber. The plant-based pizza line comes in four varieties, Vegan Pepperoni, Vegan Meat Lovers, Plant-Based Pepperoni, and Plant-Based Supreme.
“Even though the category is growing, we’re growing two-times the category rate,” said Sterl. “There’s a reason our brand is experiencing exponential growth while other brands are just growing. Unveiling the new plant-based line continues to set American Flatbread apart from our competitors and we couldn’t be more excited.”
Each 10-inch pizza in the Meatless Evolution line contains three servings per container. They can be purchased starting mid-September at select Harris Teeter locations as well as on the brand’s website. The pizzas will also be available to purchase via the brand’s Amazon storefront page starting in October.
Changing pizza night as we know it, the specialty foods sector continues to bring new and innovative products to market. Don’t miss a release with the latest from Deli Market News.