Fonterra Brands brought its marquee brand, Anchor Dairy, to the U.S. and debuted a refreshing packaging design at this year’s Expo West.
“We place the utmost importance on clean sustainable farming and animal care practices,” explained Megan Patterson, Head of U.S. Retail Marketing. “Our cows are extremely cared for and live most of their days on Fonterra Family Farms with lush, green pastures—on a global dairy farming scale this is very unique.”
According to the company’s press release, Anchor showcased new packaging for its high-quality cheese and butter products, all of which are made with all-natural ingredients and produced by cared-for-cows that are on pasture 300 days a year.
By upholding the heritage of New Zealand Dairy practices for over 200 years—it was originally launched in 1886—the brand plans to change the way Americans think about quality dairy.
“We’re delighted to provide attendees a sneak peek of the new face of Anchor U.S. during Expo West,” said Patterson. “Sharing the pure New Zealand taste in Anchor Butter and Cheese is our goal.”
Anchor invited Expo West attendees to stop by when the company had its official relaunch across the U.S. in March.
For more updates on Anchor Dairy’s new brand packaging, keep reading Deli Market News.