Applegate® Farms pledges support to farmers across America with its initiative. Alongside American Farmland Trust (AFT), Applegate is offering a $50,000 donation to the AFT's Brighter Future Fund, a program that helps farmers and ranchers nationwide improve their farmland and adopt regenerative agricultural practices.
"Young farmers and ranchers have a vision for a strong, sustainable and competitive food system. But making it a reality is anything but easy," said Joseph O'Connor, President of Applegate. "American Farmland Trust has a proven track record of advocacy and support to an incredible network of farmers. With our commitment to The Brighter Future Fund, Applegate aims to help new farmers build a more sustainable and secure foothold in the industry that allows them to fulfill their dreams and, in turn, helps us to make good on our mission: Changing The Meat We Eat®."
According to a press release, the Brighter Future Fund was launched in 2020 to help underserved farmers and ranchers build, grow, and sustain their operations despite forces impacting the food and agricultural system.
The impacts of Brighter Future Fund grants ripple beyond individual awardees and can resolve key challenges in farming communities.
"As a former farmer who has raised pastured livestock, I know firsthand how beneficial unrestricted grant funds are to a farm business," said Carolyn Gahn, Applegate's Senior Director of Mission and Advocacy. "Fencing, watering systems, and animal shelters are all costly but necessary requirements to get an operation off the ground and keep it functioning sustainably. A move toward a regenerative future means making farming a viable business model for family farms and first-generation farmers."
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