In our world—the arena of retail and specialty food, that is—partnership makes the world go ‘round. The latest alliance to catch our attention here at Deli Market News is Associated Wholesale Grocers (AWG) and Picadeli, which have teamed up to implement a cutting-edge salad bar solution that drives consumer engagement and sales growth for AWG member grocery stores
“We’re excited to partner with Picadeli, and this partnership is another way that we fulfill our mission to our member retailers by providing all the tools, products, and services they need to compete favorably in all markets served,” said Dan Koch, AWG Group Vice President of Perishables. “By integrating advanced technology into members’ operations, ensuring sustainable sourcing, and maintaining high standards of food quality, AWG and Picadeli are not only meeting the current needs of our members but also setting new benchmarks for the industry.”
The partnership aims to revolutionize the fresh food offering at AWG members’ stores by providing convenient, healthy, and sustainable salad bars. Picadeli and AWG are committed to disrupting the conventional fast-food landscape by offering an alternative that aligns with modern consumer demands for healthier, more customizable meal options.
Through this innovative collab, AWG and Picadeli are aiming to ensure that these retailers can offer high-quality, convenient, and healthy meal options that are affordable. As a press release detailed, by leveraging Picadeli’s innovative salad bar technology and AWG’s extensive network, the partnership will enhance the shopping experience, increase customer satisfaction, and boost the profitability and competitiveness of AWG member retailers.
Patrik Hellstrand, Chief Executive Officer of Picadeli US, commented on this fresh-forward strategy.
“At Picadeli, we are passionate about making a better meal on the go affordable and accessible. We are thrilled to announce our partnership with Associated Wholesale Grocers to bring our concept to their committed group of members,” said Hellstrand. “AWG's dedication to providing exceptional service to its members to create the best customer experience aligns perfectly with our mission. We are excited to introduce their members’ customers to a new dimension of choice and customization.”
DMN will continue to report on the latest and greatest retail partnerships, so stick around.
