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Atalanta Refreshes Royal Mahout Brand; Katie Baldwin and Lynn Griffin Comment

Atalanta Refreshes Royal Mahout Brand; Katie Baldwin and Lynn Griffin Comment


ELIZABETH, NJ
Monday, August 14th, 2023

I’ve got paneer on the brain thanks to Atalanta. The premium cheese provider has rolled out a brand refresh for Royal Mahout, celebrating the flavors of India with a new look and feel.

Katie Baldwin, Senior Brand Manager, Atalanta Corporation“We’re very excited for this refresh, especially since Royal Mahout Paneer is our bestselling cheese in the U.S.,” Katie Baldwin, Senior Brand Manager at Atalanta Corporation, shared. “The new packaging delivers on consumer interest in global foods, breaks through with bold colors in the cheese case, and is timed perfectly with a surge we’re seeing in paneer recipes online.”

Royal Mahout, known for its handcrafted paneer and other exceptional products, will now sport vibrant new labels and graphics. The rich colors are used to communicate the authentic flavor and texture of Royal Mahout Paneer cheese, ghee, basmati rice, and beyond. As noted in the release, the new packaging will help the products, especially paneer, pop on the shelf as the bright maroon complements the fresh creamy white color of the cheese.

Atalanta has rolled out a brand refresh for Royal Mahout, celebrating the flavors of India with a new look and feel

Expertly handcrafted Royal Mahout paneer is made with only the highest quality milk for an authentic, creamy taste and firm texture. Unique flavor profiles introduced earlier this year include Turmeric & Black Pepper, Jalapeño, and Chipotle Pepper; the line opens Royal Mahout paneer up to a world of culinary fusion.

“The new packaging balances both authenticity and modern design,” commented Lynn Griffin, the Senior Graphic Designer at Atalanta Corporation. “We celebrated the elephant in our new branding, as a mahout is an elephant caretaker.”

To share the joy, Atalanta is coupling the rollout kicks with a nationwide contest for restaurants, with a grand prize winner taking home $1,000.

Stick with Deli Market News for more brand rollouts and updates hitting the market.

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