This holiday season, fan-favorite snack cheese brand Babybel® is introducing the Babybelves Holiday Village, a festive destination traveling across the country from December 5–20 to offer busy adults a much-needed break from their hectic holiday schedules. Cheese fans can bring gifts for the merry helpers, known as the Babybelves, to wrap while they take a few moments to themselves as they unwrap Babybel's iconic red wax and enjoy the delicious and creamy cheese.
“There is no denying the holidays get busy, especially for parents juggling the demands of creating festive cheer for their loved ones, while also balancing time for themselves,” said Jessica Dillion, Brand Director. “The Babybelves Holiday Village offers the perfect opportunity for a moment to unwind and unwrap a delicious Babybel cheese while still checking items off their holiday to-do list.”
While it is a time of cheer, the holiday season can also feel like the to-do list is never ending, leaving adults feeling the need to push aside time for themselves, mentioned a press release. According to a recent Babybel survey, 66 percent of millennial parents admitted to using the excuse of wrapping gifts to get some alone time, but this is far from alone time with 75 percent saying they are interrupted at least occasionally while wrapping. That's why Babybel is introducing the Babybelves Holiday Village to gift Babybel fans the best present of all—the opportunity to take a moment for themselves amidst this busy time of year.
In addition to providing busy adults with an opportunity to unwind, Babybel is also helping them reclaim their snack habits this holiday season. Babybel is the snack that they can feel good about reaching for all season long. Snackers can enjoy the signature unpeeling of Babybel's iconic red wax to reveal the creamy and delicious cheese packed with 4g of protein, great for any snacking occasion.
Click here to read the full release and learn when and where the Babybelves will be next!
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