The delicious, savory flavor of BBQ is not reserved for consumers who eat meat. Barvecue® is continuing its effort to bring the mouthwatering flavors of a backyard get-together to the plant-based sector, as it has expanded its unique, wood-smoked, plant-based barbecue products to 360 Sprouts Farmers Market stores.
“2021 has been a strong year for Barvecue,” said Founder and Chief Executive Officer Lee Cooper. “In a year of incredible growth and expansion, distribution across the United States with our delicious, plant-based, wood-smoked Barvecue in 360 Sprouts Farmers Markets is one of this year's most important milestones.”
As a result of the partnership, Barvecue will now be available in the frozen section at Sprouts. Each location will carry the sauced and gluten-free Pulled BVQ, in addition to Naked BVQ for shoppers who want to add their own sauces and seasonings, a press release noted. As demand for plant-based products continues to ramp up, Barvecue is meeting consumers’ needs with a delicious product that tastes like it was just pulled off of the grill.
“We are seeing Barvecue appeal to meat-eaters, vegetarians, vegans, flexitarians—people with all types of diets. Barvecue delivers great taste to barbecue lovers who are looking for a better option,” Cooper continued. “We are honored and excited to be welcomed into the Sprouts family to bring more delicious Barvecue to people across America!”
What are you waiting for? Bring the backyard festivities to your store shelves with these innovative plant-based products.