Another Father’s Day is in the books, and I think it’s safe to say that dads everywhere spent quarantine doing one thing: eating. It seems that the Beef Jerky Experience (BJE) was at the top of many shoppers’ lists this year as the company saw an exponential increase in jerky orders in the month of June.
"We were delighted to offer our guests a wide range of gifts including our unique gift boxes filled with delicious fan favorite jerkies including Traditional Prime Rib and Smoked Cherry Maple," said Scott Parker, CEO. "The best gift to give Dad is jerky. We were glad to see our gift box sales and Mega Deal event bring many new jerky lovers to BJE stores and online."
According to a press release, this sales increase was a staggering 150 percent. The abundance of products was extended this year, as the company launched a special offering for the holiday.
New this year was a Father's Day Mega Deal that included a blowout sale of 14 bags of jerky for only $100.
"Our owners were very excited to see customers come back in after the shutdown and find our stores stocked and ready for Father's Day. We know jerky is a fan favorite for dads, grads, and summer road trips," said Paul Lyons, President.
Beef Jerky Experience’s local owners also partnered with National brand Big Green Egg for a giveaway, which allowed guests nationwide the opportunity to win a Minimax Big Green Egg BBQ.
"Congratulations to Becky Lindquist Wiitala from the great state of Minnesota—we hope you enjoy your Minimax Big Green Egg BBQ! We appreciate all those who entered the giveaway," Lyons stated.
Beef Jerky Experience owners are ready for summer with new promotions, events, and giveaways, so keep an eye out for more from this innovative company.
And, as always, keep an eye out for more reports from Deli Market News.