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Beehive Cheese Partners with Basil Hayden's® Bourbon, Launches New Product

Beehive Cheese Partners with Basil Hayden's® Bourbon, Launches New Product

Monday, November 4th, 2019

In this industry, there’s nothing hotter than boozy pairings these days. Deli, dairy, bakery, and specialty foods companies up and down the supply chain are simplifying consumers’ task of pairing their favorite flavors by partnering with alcohol and liquor providers. Beehive Cheese is the latest purveyor to sign on to this trend, after announcing its partnership with Basil Hayden’s® Bourbon on a bourbon-infused cheese.

Pat Ford , Co-Founder, Beehive Cheese“Our goal is to craft cheeses that bring people together through their elevated, artisanal flavor," said Pat Ford , Co-Founder of Beehive Cheese. "We're excited to partner with Basil Hayden's because the trademark spice of this bourbon adds a really unique flavor to the cheese that makes it perfect for a gathering or gifting."

Beehive Cheese recently announced its partnership with Basil Hayden’s® Bourbon and released a new bourbon-infused cheese

Beehive Cheese is no stranger to innovative pairings, as the company has long since made its name in the sector with cheese infused with coffee and more. Now, its latest innovative cheese, special-edition “Pour Me A Slice,” features a semi-firm, Jersey cow’s milk cheese infused with Basil Hayden’s bourbon that tastes sweet with a hint of spice, according to a press release.

Rob Mason, Vice President of Marketing for Whiskey, Beam Suntory"We're thrilled to collaborate with Beehive Cheese to create a special addition to its lineup of expertly crafted cheeses," said Rob Mason, Vice President of Marketing for Whiskey at Beam Suntory. "Basil Hayden's has always valued creating expressions that are best enjoyed with friends and family, so we think 'Pour Me A Slice' is a perfect pairing when sharing our bourbon with friends and family."

Retailers looking to help their shoppers elevate their cheese boards this holiday season shouldn’t be shy in introducing them to the latest debut from Beehive Cheese, which is available in a 4-ounce pre-packed wedge (with a suggested retail price of $5.49) on Beehive Cheese’s website and at select retailers in the coming months.

For more quirky and innovative pairings like this, stay right here with Deli Market News.

Beehive CheeseBasil Hayden’s®