How did you celebrate the day of love yesterday? I can bet there was some specialty cheese being enjoyed by consumers everywhere this Valentine’s Day, especially since Bel Brands USA’s Babybel label rang in the occasion with a new, limited-edition offering: the Babybel Heart.
“There’s so much love for cheese year-round, but especially during the most romantic time of the year, which is why we’re excited to give fans the chance to win a product that’s never been created by Babybel before,” said Babybel Brand Director, Melanie Nemoy. “Each Babybel Heart was handcrafted in France with love, making it truly rare, and a perfectly cheesy gift this Valentine’s season.”
The brand’s new Babybel Heart is now in a larger format that’s serrated down the middle, bringing a fun and playful flair to the cheese case. Its unique heart shape and the delicious cheese inside make this product a perfect item for consumers to share with the cheese lovers in their lives.
Handcrafted in the country of love, France, the new Babybel Heart is the brand’s way of sending some love to snackers who have been showing them love since 1952, a press release explained.
To celebrate the occasion, Babybel offered fans a chance to win the coveted new cheese offering by commenting a heart on its Instagram post during the week of February 7–14.
How did this creative play elevate the Babybel brand among consumers? Time and Deli Market News will surely tell.
