When Beyond Meat®'s products hit the market, it changed the game entirely for plant-based meat eaters like myself. Since that initial launch, the company has rolled out new products as well as a new and improved version of its beloved Beyond Burger®. Now a worldwide favorite across retail and foodservice, Beyond Meat is bringing its latest iteration of the burger to grocery stores in Canada.
“We look forward to providing the Canadian consumer with our latest burger iteration and to furthering our commitment to this important market by investing in local production. Our process of rapid and relentless innovation in service of the consumer, and making investments in the markets we serve, are key pillars in our company’s strategy to provide delicious and nutritious plant-based protein with a lower environmental footprint,” said Ethan Brown, Founder and CEO.
Produced locally at a co-manufacturing facility in Canada, this latest version of the Beyond Burger has 20g of protein derived from simple, plant-based ingredients like peas, mung beans, and rice, and features marbling made from cocoa butter that is designed to melt and tenderize like beef. Canada continues to be an important part of Beyond Meat’s long-term growth strategy, and producing the Beyond Burger locally in Canada enables Beyond Meat to better serve the Canadian market, while reducing the company’s environmental footprint.
As noted in a press release, this latest iteration of the Beyond Burger represents the company’s commitment to creating plant-based protein that is indistinguishable (in terms of taste, texture, color, and cooking experience) from its animal protein equivalent through its approach to rapid and relentless innovation.
Made with simple, plant-based ingredients without GMOs, soy, gluten, or artificially produced ingredients, the Beyond Burger is designed to meet, if not exceed, the nutritional profile of its animal protein equivalent. Compared to a traditional beef burger, this new version of the Beyond Burger contains:
This latest Beyond Burger joins an already delicious lineup of innovative plant-based options available in grocery stores across Canada. Beyond Meat first entered the Canadian retail market with the launch of the iconic initial Beyond Burger in June 2019, followed by the launch of Beyond Beef® eight months later. Most recently, the brand launched Beyond Sausage® just in time for the grilling season, providing Canadians with even more better-for-you plant-based options.
Canadians can now find the new Beyond Burger in the fresh meat counter of their local grocery store. Look for the green circle on the package with a 35 percent less saturated fat call out to know it’s the new product.
Plant-based news is always on the horizon, so keep a tab open for us at Deli Market News.