Beyond Meat® is flexing its might in the chicken sector as it recently launched its new, awarding-winning Beyond Chicken® Tenders. The plant-based giant released its latest product at select restaurants nationwide.
“We’re innovating the poultry market with the new Beyond Chicken Tenders—the result of our tireless pursuit for excellence and growth at Beyond Meat,” said Dariush Ajami, Chief Innovation Officer. “As with all our products, Beyond Chicken Tenders offer delicious taste and an exceptional culinary experience, along with strong nutritional benefits. Innovation is at the heart of Beyond Meat, and Beyond Chicken Tenders are the latest example of our mission to create groundbreaking, tasty options that are better for people and for our planet.”
Crafted to look, cook, and taste like traditional chicken tenders, the plant-based Beyond Chicken Tenders are breaded for a crispy outside and tender bite. According to the release, consumer demand for chicken remains high, causing a shortage in the nation. With Beyond Chicken Tenders, the company aims to meet those protein demands with a delicious and nutritious option without sacrificing taste and texture of traditional chicken tenders.
Like all Beyond Meat products, Beyond Chicken Tenders are made from simple, plant-based ingredients like faba beans and peas. With 14g of protein per serving, the product is an excellent source of protein and has 40 percent less saturated fat than the leading foodservice chicken tender. Beyond Chicken Tenders are also made with no GMOs, antibiotics, or hormones, and have no cholesterol.
This new product marks the latest chapter in Beyond Meat’s product innovation story, building on the success of its first breakthrough plant-based chicken product in 2012. The time and dedication Beyond Meat has spent in perfecting its product is shown through its recent achievement; the National Restaurant Association recently awarded Beyond Chicken Tenders the prestigious 2021 Food and Beverage (FABI) Award, making it Beyond Meat’s fifth straight FABI win.
Consumers can start looking for the new Beyond Chicken Tenders in nearly 400 restaurants across the nation. For more information about Beyond Meat and the launch of Beyond Chicken Tenders, tune into Beyond Meat CEO Ethan Brown's first-ever Reddit AMA today, July 12, at 12:30 p.m. PDT.
For more information on the release, click here.
Will we see these new tenders, and more plant-based products, hit retail shelves? Keep checking back as we report the latest.
