The Big Game is finally here, and I am one plant-based consumer looking for unique ways to go all out on Sunday. Luckily, for restricted eaters like me, Beyond Meat® has rolled out a Super Bowl strategy of its own to wow the masses. The company has launched several enticing recipes that retailers can wield to their advantage when cross merchandising this weekend.
According to a statement that Beyond Meat sent to Deli Market News, the company’s unique products are endorsed by football pros such as DeAndre Hopkins and Todd Gurley, who have been increasingly incorporating more plant-based options into their diets to enhance their performance and improve their game. All-star athletes like Chris Paul, DeAndre Jordan, and JaVale McGee and celebs like Lizzo, Kim Kardashian, and Kevin Hart are also fierce advocates for the brand.
Beyond Meat’s Super Bowl recipes include:
I, for one, will be stocking my shopping cart with all of the ingredients needed for these show-stopping eating experiences, and I’d argue that your consumers will be doing the same.
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