Growing its footprint in the Rhode Island market, BJ’s Wholesale Club has unveiled a new first-of-its-kind format in the city of Warwick. The concept club, known as BJ’s Market, will offer consumers greater convenience in addition to a host of top-selling products to meet their shopping needs.
“BJ’s Market will serve as an exciting new innovation lab for BJ’s Wholesale Club,” commented Bill Werner, the Executive Vice President of Strategy and Development. “We are bringing the same great savings and value our members know and love, but delivering a convenient location closer to home.”
The new BJ’s Market measures 43,000 square feet, about half the size of a normal BJ’s Club, a press release explained. In order to provide a convenient, efficient shopping experience for consumers, the format will offer top-selling fresh foods, produce, sundries, and seasonal products to members.
Through the BJ’s Market concept, the company will test exciting product assortments, displays, product demonstrations, and convenience initiatives. Shoppers will be able to find the same pack sizes and pricing as BJ’s Clubs in addition to services like curbside pick-up, Express Pay, and same-day delivery. Existing members will have full access to the market immediately.
Want to get more details about this new format? Click here.
Where will the next BJ’s Market stake its claim? Keep reading Deli Market News for answers.