Deli Market News is bringing news straight from our backyard thanks to Blue Diamond Growers. The almond cooperative revealed it has selected Spark Foundry, a Publicis Groupe agency, as its new media agency of record.
“Spark Foundry has the passion, scale, robust toolkit, and talent to help Blue Diamond grow our business in the increasingly competitive categories of snacks and plant-based milks,” said Jason Merideth, Vice President of Global Marketing, Blue Diamond Growers. “Their commitment to audience-based media, while maintaining expertise in mass channels like TV, was evident throughout the search process. We’re excited about this partnership and to continue growing the Blue Diamond brand together.”
Starting in June, Spark will assume all media planning and buying duties, including mass media, digital media, and retail media both on and off e-commerce platforms.
According to the release, the company was chosen for its strategic insights, buying power, and progressive approach to the digital media world.
“Spark Foundry was identified as a leading media agency with robust digital and retail platforms given current approaches to digital marketing are changing rapidly,” said Rebecca Erlich, Director of Media at Blue Diamond Growers. “They brought a bold vision for our business, and we are looking forward to evolving our strategies to continue putting the Blue Diamond brand in front of consumers.”
Beginning this summer, Spark Foundry will support paid media efforts for Snack Almonds, Almond Breeze® Almondmilk, Nut Thins, and Almond Flour.
“It became clear early on in the review process that Spark Foundry shared Blue Diamond Growers’ passion and vision for the future of its brands,” said Kerry Hemmerich, Chief Client and Operating Officer, Spark Foundry. “Being chosen to partner with such an iconic brand as Blue Diamond truly demonstrates the power of Spark Foundry’s talent and the trust in our ability to deliver effective, data-driven solutions that will drive their businesses forward.”
Keep an eye out for more movements in the snack industry as we keep a pulse on the wire.