With the holiday season comes an uptick in gatherings with friends and family, but let’s face it—being the party host is no small feat. Boursin® Cheese is helping to alleviate the host experience by bringing back Maison Boursin, a house of entertaining inspiration. With the help of this year’s Host in Residence, musician Lance Bass, and the debut of Maison Boursin’s Connection Collection, the company is helping consumers connect with their guests without the stress of hosting.
“From inspiring confidence in 2022 to fostering connections this year, Maison Boursin is designed to support hosts so they can focus on what’s most important—the people in their lives,” said Ridhi Barber, Brand Director of Boursin. “Boursin has always been a simple solution to elevate everyday meals, and now with the Connection Collection, people have everything they need to effortlessly entertain.”
According to a press release, each covetable Connection Collection includes items to elevate any holiday gathering, including:
This launch satisfies a critical consumer demand; in a recent survey, the cheese company found 83 percent of Americans aged 21–45 would entertain more often if it wasn’t so overwhelming.
“It's no secret I love entertaining and reuniting with friends old and new, but when it comes to planning a delicious food spread or beautiful tablescapes, it can get stressful,” said Bass. “With the help of Boursin and the Maison Boursin Connection Collection, I feel less pressure and can spend more time spreading holiday cheer and actually being with my guests instead of worrying about the little things.”
Read more about this creative collection here.
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