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Boursin® Cheese Debuts Connection Collection for the Holidays; Ridhi Barber and Lance Bass Comment

Boursin® Cheese Debuts Connection Collection for the Holidays; Ridhi Barber and Lance Bass Comment


CHICAGO, IL
Tuesday, November 14th, 2023

With the holiday season comes an uptick in gatherings with friends and family, but let’s face it—being the party host is no small feat. Boursin® Cheese is helping to alleviate the host experience by bringing back Maison Boursin, a house of entertaining inspiration. With the help of this year’s Host in Residence, musician Lance Bass, and the debut of Maison Boursin’s Connection Collection, the company is helping consumers connect with their guests without the stress of hosting.

Ridhi Barber, Brand Director, Boursin® Cheese“From inspiring confidence in 2022 to fostering connections this year, Maison Boursin is designed to support hosts so they can focus on what’s most important—the people in their lives,” said Ridhi Barber, Brand Director of Boursin. “Boursin has always been a simple solution to elevate everyday meals, and now with the Connection Collection, people have everything they need to effortlessly entertain.”

According to a press release, each covetable Connection Collection includes items to elevate any holiday gathering, including:

  • Elevated entertaining essentials like matte gold serving spoons and a ceramic platter to serve your favorite Boursin recipes like the Stuffed Mini Peppers and Baked Boursin Pasta
  • Simple, yet elegant décor pieces like twisted candles and matching candle holders to set the mood, plus colorful acrylic glass tags to easily distinguish between your guests’ drinks
  • Custom conversation cards to spark lively discussion for the nearly half (48 percent) of Americans who are worried if their guests will have a good time
  • A waist-length silk jacket to be worn as a statement, from getting ready to the event itself
  • Boursin Garlic & Fine Herbs, Boursin Bites Garlic & Fine Herbs, and its newest limited-edition flavor, Boursin Black Truffle & Sea Salt, guaranteed to wow guests

Boursin® Cheese is helping consumers host this holiday season by bringing back Maison Boursin with this year’s Host in Residence, musician Lance Bass, and the debut of Maison Boursin’s Connection Collection

This launch satisfies a critical consumer demand; in a recent survey, the cheese company found 83 percent of Americans aged 21–45 would entertain more often if it wasn’t so overwhelming.

Lance Bass, Musician“It's no secret I love entertaining and reuniting with friends old and new, but when it comes to planning a delicious food spread or beautiful tablescapes, it can get stressful,” said Bass. “With the help of Boursin and the Maison Boursin Connection Collection, I feel less pressure and can spend more time spreading holiday cheer and actually being with my guests instead of worrying about the little things.”

Read more about this creative collection here.

And stick with DMN for more cheese industry insights.

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