There is a known magnetism to the Specialty Food Association’s (SFA) sofi™ Awards, standing strong like an Oscar with a chef’s hat as a physical representation of excellence in specialty food. This year, bumble & butter celebrates a Silver Award for its premium line of granolas in the Cereals & Granola Category, winning out among nearly 2,000 product entries.
“We are incredibly honored to win a Silver Award for our Vanilla Bean Granola in the first year of entering our products,” Jamie Kim, Owner of bumble & butter, said. “Since starting the business, I had always dreamed of winning an award that recognizes the quality of our products, so it’s humbling to see this day finally come.”
The company pointed out the magnitude of the honor, which stands as a high point of recognition among the $158 billion specialty food industry.
“It’s a privilege to continue the sofi Award tradition of recognizing extraordinary products and the people behind them,” said SFA Interim President Bill Lynch. “Having great news to celebrate, like the sofi Awards, is revitalizing for all of us in this pandemic year. The sofi finalists represent our dynamic industry—exciting consumers and expanding retail offerings around the world.”
Made with Madagascar vanilla beans and baked grass-fed ghee and honey, bumble & butter’s Vanilla Bean Granola offers a rich, complex, and buttery cookie paired with sour cherries.
After working in the fine dining industry, Jamie began making granola from local ingredients in upstate New York, and her classmates started to ask if they could buy jars to take home. Kim founded the company on a college campus in 2017, wanting to share better granolas with everyone, and her granola spread across campus by word-of-mouth, according to a press release.
Today, bumble & butter granola can be found online, on Amazon, and in select stores nationwide, including Whole Foods and Wegmans.
Congratulations to the team on this milestone title!