Transparency remains as a key tenant of growth for suppliers, buyers, and shoppers alike. Vermont Creamery recently pulled the curtain back on some of its operational growth, sharing exclusive stories and metrics from the past year that highlight its commitment to sustainable business and systemic change. Launching its 2020 Mission Report, the company aims to create an increasingly positive impact while achieving conscious business growth nationwide.
“Vermont Creamery’s mission has always been at the core of what we do,” said Adeline Druart, President. “Within the unpredictability of the last year, our focus was on our people, our farmers, our communities, and continuing to make uncompromisingly delicious products, and the business growth followed. I am so proud of how our team quickly came together, and always asked, ‘What can we do to help our people and communities?’ and ‘How can we tackle that challenge?’ We looked further than simply meeting the moment, leveraging the momentum of the year toward creating systemic change for the future that has a long-lasting impact.”
The resulting stories of teamwork, innovation, and care are gathered in this report, as well as metrics that demonstrate progress against the four pillars of the creamery’s Sustainable Business Goals: People, Communities, Environment, and Supply Chain.
“This annual checkpoint gives us a chance to share our progress against our goals, both those we met and those we are still working toward achieving,” said Eliza Leeper, Mission and Customer Manager. “We approach this work with a shared understanding that with continued growth comes the opportunity to increase our positive impact, and this report details that impact.”
There is an increasing contingent of consumers who rely on and expect brands to implement better practices, as stated in a company release.
A reported 81 percent of U.S. consumers expect businesses to have a positive impact on society and the environment, according to a 2020 Kantar U.S. Monitoring Report. Additionally, 69 percent of consumers agree it is important for the brands they buy to follow ethical business practices, according to Mintel’s 2021 Global Food & Drinks Trends report.
The company’s team embraces its ethos with a combination of doing the work of a responsible business in everyday choices, while also advocating for systemic changes within agriculture and family-first policies that it believes will build resilience for the future. The 2020 Mission Report highlights a few of the key commitments, such as:
To read the full 2020 Mission Report and get a better look at the above goals, please click here.
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