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Butterball Launches Limited Edition Premium Oven-Ready Stuffing

Butterball Launches Limited Edition Premium Oven-Ready Stuffing

Monday, November 11th, 2019

For many of us here in the United States, the turkey is pretty much a staple on the table for Thanksgiving. A lot of times, Butterball comes to mind when you think of a juicy, succulent bird that you can roast; deep-fry; or parse out for a slow-cooker, the oven, and stew at the same time (which I’ve done before due to a small oven). The turkey company wants to take it a step further this year by launching its latest line of Butterball Premium Stuffing to go with its turkey, only available at select retailers nationwide for the 2019 holidays.

Michelle Lieszkovsky, Marketing Manager, Emerging Innovation“This heat-and-enjoy stuffing is designed to take some stress out of holiday meal preparation,” said Michelle Lieszkovsky, Marketing Manager, Emerging Innovation. “We recognize that some holiday hosts feel hesitant or overwhelmed by the cooking and preparation that goes into a delicious holiday meal. This stuffing is as delicious as grandma’s recipe without any of the prep work. When it comes to the Thanksgiving meal, 54 percent of hosts agree they worry about getting everything just right, and Butterball Premium Stuffing eliminates that stress because it’s made by the brand shoppers already know and trust for their Thanksgiving turkey centerpiece.”

Originally, the stuffing was meant for inside the bird, but consumer trends and eating habits have evolved for more savory takes on this unforgettable side that can now be served on its own. According to the press release, about 60 percent of cooks prepare their stuffing dishes outside of the turkey. Butterball is aiming to meet this need by offering two delicious flavors: Traditional Savory Herb and Cornbread with Turkey Sausage. A little bit of inception right there.

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Butterball Premium Stuffing is pre-packaged in an oven-ready tray, offering made-from-scratch taste with none of the preparation or hassle. Both flavors are prepared from Butterball’s classic homestyle recipe, combining hearty breadcrumbs, real turkey broth, and classic ingredients like chopped celery, onions, and butter or sausage. Butterball’s convenient complement is only available at these select retailers:

  • Albertsons (Southern CA)
  • Bi-Lo (SC, NC, GA)
  • Food City (KY, TN, VA)
  • Ingles (GA, NC, SC, TN)
  • Jewel-Osco (IL, IN)
  • Lowe’s Foods (NC, SC)
  • Wakefern – Shop Rite (PA, NY, NJ, DE, CT)
  • Winn Dixie (FL, AL, LA, GA)

Stock up on this hot side dish for a memorable feast to remember. Or, eat it on its own, as I might just do. Stick with us here at Deli Market News as we bring you more this holiday season.