Cacique has made it “over the hill” as some might say in response to the supplier’s 50th anniversary. As an extension of this celebration, Cacique has launched a new integrated marketing campaign: Authentic Flavors. Real Moments. The initiative is Cacique’s most wide-scale campaign, featuring a full multimedia plan across TV and streaming platforms, programmatic displays, social media amplification, and more.
“Cacique has been invited to traditional dinner tables for 50 years, bringing families together over delicious meals,” said Tirso Iglesias, Senior Vice President of Sales and Marketing. “While the occasion continues to evolve around busier schedules and countless activities, with this campaign we are excited to share how Cacique can transform even the simplest of moments and inspire families to make mealtime more special, meaningful, and unforgettable.”
A press release from Cacique cited a study that found that 65 percent of Americans said having dinner together made their family closer, yet only half have traditional dinner at the table regularly. Although consumers may be eating on the run, Cacique’s authentic ingredients have the power to connect people over a delicious meal.
Cacique recently launched a 30-second and 15-second spot and digital creative that is supported by a fully integrated marketing campaign across TV, OLV, social, influencer, PR, and search. You can view the spot on YouTube here.
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