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Carr Valley Cheese's Elle Fearing Highlights Holiday Merchandising Opportunities

Carr Valley Cheese's Elle Fearing Highlights Holiday Merchandising Opportunities

Friday, November 17th, 2023

Gift-giving is my love language, and as a trade news writer for the deli industry, you better believe I stand firm in my conviction that cheese is a present like no other. Whether your shoppers are looking for a delicious variety to serve at their holiday gatherings or one to use as a stocking stuffer (it’s not weird, I swear!), Carr Valley Cheese has a selection of offerings that will make your cheese case radiate holiday spirit this winter.

Elle Fearing, National Sales and Marketing Representative, Carr Valley Cheese Company“We love to bring the holiday cheer at Carr Valley! Cheese is a fantastic product to utilize during the holidays. It can be as simple as a delicious cheese and cracker platter for snacking or splurging on premium varieties to elevate your favorite dishes. Cheese is sure to please!” Elle Fearing, National Sales & Marketing Representative, relays. “Holiday favorites include Cranberry Chipotle Cheddar and Apple Smoked Cheddar. There’s a fabulous Cranberry Chipotle Cheddar Butter recipe we love to showcase during the holiday season, which can be found on the Dairy Farmers of Wisconsin website!”

Once retailers add Carr Valley’s varieties to their cheese cases, consumers will take notice, but Elle explains that there are even more ways to boost sales. The number one tip she suggests is giving consumers ways to use the products. This can be done with recipe cards and pairings in a nearby case to inspire impulse purchases as shoppers look for festive ways to celebrate with food. Carr Valley is also happy to assist in creating unique POS tools for each retailer and consumer type.

Samples and demos are a must during the holidays!” adds Elle. “Carr Valley is available to help by sending products, POS, or supporting demos.”

Already in the holiday spirit, Carr Valley Cheese began production on its Winter Solstice Cheddar

Beyond its merchandising tools, Carr Valley has other holiday plans up its sleeve for the rest of the season. The company’s cheesemakers have been hard at work creating limited supplies of some of its favorite varieties.

“We’re in full holiday mode here in Wisconsin. The Christmas music is already playing (too soon?!). Our cheesemakers have also recently made our seasonal batch of Winter Solstice Cheddar, which will be released at the beginning of December,” says Elle. “Our seasonal Cheddar program is a fun way to feature the seasonality of the milk throughout the year and is made in traditional 23 lb daisy wheels.”

With all these wonderful products and retail tools in its arsenal, Carr Valley is dedicated to being a staple every holiday season. The cheesemaker offers generations of expertise, local milk, and traditional techniques to its grocery partners and their shoppers.

Carr Valley Cheese has both seasonal offerings and year-round staples to satisfy its customers this holiday season (Photo Credit: Dairy Farmers of Wisconsin)

“Carr Valley is honored to be part of family traditions nationwide. While we have some great recipes created by renowned chefs and our culinary-minded employees, we love our customers sharing their recipes the most,” Elle continues. “When customers share a favorite holiday recipe that they've been making for years that includes Carr Valley cheese, we feel grateful to be a part of their tradition.”

Add Carr Valley's portfolio of festive varieties to make your cheese case merry and bright this holiday season.

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