“Hummus belongs in your playbook, no question about it,” begins Chef Charity Morgan, and wow, what a quote to start off with! Sabra’s recent partnership with Morgan highlights why hummus should be a stand-out product for consumers’ Big Game needs. Emphasizing creativity and flavor, the two partners launched a limited edition ‘Create your Own Play’ snack kit, which features Chef Morgan’s go-to ideas for game day snacking.
“Dip it, spread it, cook with it, or eat it by the spoonful—I’m pretty sure it's the most versatile food in the world. There is no right or wrong way to love hummus, so I was thrilled to team up with Sabra to create a kit for Big Game snacking that encourages fans to enjoy and play with their food,” Morgan expresses.
The Super Bowl marks one of the biggest days in snacking for Americans. According to a press release, Americans buy roughly seven million pounds of hummus in the two weeks prior to the Big Game.
“After a year of at-home cooking and prepping endless meals and snacks, we’ve come to appreciate a new kind of comfort food,” says Lauren Fuller, Head of Brand Communication for Sabra. “Hummus is not only delicious and made with plant-based ingredients, but it’s also convenient and enhances pretty much everything. We love the way Chef Morgan has paired Sabra’s hummus with hot sauce, spices, and whole grain crackers for delicious snacking inspiration.”
According to Information Resources Inc. (IRI), more than 60 percent of American households are interested in consuming less meat, and more than 30 percent choose to have meat-free days. This means that hummus conveniently fills a hole for consumers looking for filling and flavorful snacks.
Each ‘Create Your Own Play’ kit includes a full size 17 oz tub of Sabra hummus, Cholula® Original Hot Sauce 2 oz, TRISCUIT Original Crackers 8.5oz, McCormick Gourmet™ Organic Shawarma Seasoning 1.87 oz, McCormick Gourmet™ Organic Harissa Seasoning 1.87 oz, and collectable chickpea sun and football-shaped spice stencils.
What other innovations are we going to see before game day? Stick around to find out.