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Chobani Launches Direct-to-Consumer Platform for Chobani® Oat Barista Edition

Chobani Launches Direct-to-Consumer Platform for Chobani® Oat Barista Edition


NORWICH, NY
Friday, April 9th, 2021

Shopping habits continue to change, and leaders in our industry are evolving to meet those needs. Chobani recently unveiled its first-ever, direct-to-consumer platform for its oatmilk Chobani® Oat Barista Edition.

Chobani recently began to ship Chobani Oat Barista Edition from its Chobani Café in New York City directly to consumers’ doorsteps across the country. Crafted for at-home baristas and coffee professionals, Chobani Oat Barista Edition is versatile; ideal for froths and foams; and a great non-dairy swap for cappuccinos, lattes, teas, and more.

In the food maker’s first attempt to launch this in-house capability, Chobani had to build the infrastructure, find the storage, and assemble the workforce to operate a completely new business model. Chobani found the support it needed to bring this endeavor to life through its café team.

Chobani recently unveiled its first-ever, direct-to-consumer platform for its oatmilk Chobani® Oat Barista Edition

Similar to so many restaurants across the country, noted the release, the Chobani Café has had to evolve numerous times throughout the COVID-19 pandemic. The Chobani Café has served as a food pantry for local Soho residents and a warehouse for creating and delivering holiday meals. And now, the Chobani Café runs both take-out and delivery services while functioning as a fulfillment center.

Late in 2019, Chobani launched the company’s first-ever oatmilks, recently introducing Chobani® Oat Zero Sugar and oat-based coffee creamers.

Keep checking back to Deli Market News as we keep a tab on the dairy, specialty, and deli spheres in our industry.

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