Shopping habits continue to change, and leaders in our industry are evolving to meet those needs. Chobani recently unveiled its first-ever, direct-to-consumer platform for its oatmilk Chobani® Oat Barista Edition.
Chobani recently began to ship Chobani Oat Barista Edition from its Chobani Café in New York City directly to consumers’ doorsteps across the country. Crafted for at-home baristas and coffee professionals, Chobani Oat Barista Edition is versatile; ideal for froths and foams; and a great non-dairy swap for cappuccinos, lattes, teas, and more.
In the food maker’s first attempt to launch this in-house capability, Chobani had to build the infrastructure, find the storage, and assemble the workforce to operate a completely new business model. Chobani found the support it needed to bring this endeavor to life through its café team.
Similar to so many restaurants across the country, noted the release, the Chobani Café has had to evolve numerous times throughout the COVID-19 pandemic. The Chobani Café has served as a food pantry for local Soho residents and a warehouse for creating and delivering holiday meals. And now, the Chobani Café runs both take-out and delivery services while functioning as a fulfillment center.
Late in 2019, Chobani launched the company’s first-ever oatmilks, recently introducing Chobani® Oat Zero Sugar and oat-based coffee creamers.
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