Making my own coffee every morning has its perks, but I know many consumers out there who want a little more plant-based pizzazz to brighten their day. Chobani is answering that call with its latest innovation, Chobani Plant-Based Coffee Creamers, which blend plant-based ingredients to create a rich, creamy, and dairy-like product.
“As coffee drinkers continue to elevate their at-home experience and ask for better options, we’re expanding our creamer offering to include four new plant-based creamers full of the flavors they love,” said Chobani President and Chief Operating Officer, Peter McGuinness. “With this expansion, we offer better options with something for everyone—creamers made from oat, farm-fresh dairy, or plant-based ingredients.”
The demand for wholesome and clean offerings continues to rise as shoppers seek products free of preservatives and GMO ingredients. Chobani’s rollout of dairy-, oat-, and plant-based creamers fill that niche consumers seek without leaving home.
Building on Chobani’s growing coffee creamer platform, Chobani Plant-Based Coffee Creamers are made with a blend of plant-based ingredients that are vegan-friendly; dairy- and lactose-free; and contain no artificial flavors, sweeteners, or preservatives.
According to the release, Chobani Plant-Based Creamers are available in Sweet & Creamy, French Vanilla, Chocolate Hazelnut, and Caramel Macchiato, and are on shelves now. In addition, Chobani announced the launch of a fan-inspired and fan-picked coffee creamer flavor called Sizzlin’ Brown Sugar.
“With all the engaged fans we have, why not ask them to be creative in terms of their favorite flavors? Sizzlin’ Brown Sugar Coffee Creamer has smokey and brown sugar notes, creating a winning combination of sweet and savory,” continued McGuinness.
In February 2021, Chobani kicked off the “I Dream of Creamer” contest and asked fans to dream up the coffee creamer flavor of their fantasies. Three unique flavors—Sizzlin’ Brown Sugar, Strawberry Shortcake, and Lemon Blueberry Pie—were put to a public vote, and Sizzlin’ Brown Sugar won the fan-favorite title. Chobani brought the flavor to life using fresh cream, adding only milk, cane sugar, and a touch of natural flavoring to make this salty and sweet coffee complement. This limited-time, dairy-based coffee creamer is on shelves now.
The total U.S. coffee creamer category generated $3.5 billion in total Nielsen reported sales for the last 52 weeks ended December 25, 2021, and has grown 6.6 percent versus a year ago during the same period.
So, expand your shelf, and shoppers will keep coming back for more.