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Chobani Unveils Largest Expansion Ever With New Oat-Based Products and Natural Dairy Creamers

Chobani Unveils Largest Expansion Ever With New Oat-Based Products and Natural Dairy Creamers


NORWICH, NY
Monday, November 18th, 2019

With health and convenience on the rise, yogurt is one breakfast option that holds up across the board. The Greek variety specifically has gained quite the cult following, led by brands like Chobani that line the shelves at many natural grocers. In an effort to further its vision of health-conscious offerings, the company launched its biggest expansion yet with a focus on oats. Chobani’s new platform boasts batch-made oat-based drinks and cultured oat blends, as well as dairy-based creamers, taking the company's fight for better food where it's never gone before.

Hamdi Ulukaya, Founder and CEO, Chobani"Like yogurt, oats are an ancient food with deep roots in our culture and our land. These grains deserve to be celebrated," said Hamdi Ulukaya, Founder and CEO. "I always knew our journey from yogurt to becoming a modern food company would be through nutritious, delicious, batch-made products like Chobani Oats, and today they're helping us further deliver on our founding mission of making better food for more people."

According to a press release, Chobani is launching several new items outside of yogurt across the company's family of Oats products and brand-new dairy-based, natural, no-added-oil coffee creamers aimed at disrupting the creamer category. Chobani™ Oat drinks are made with organic oats, are gluten-free, and a good source of vitamin D, vitamin A, and calcium. The company's batch-fermented oat blends are made using only natural ingredients and contain billions of probiotics. And the Chobani™ Coffee Creamers have five or less natural, simple ingredients, including locally-sourced, farm-fresh milk and cream.

Chobani’s new platform boasts batch-made oat-based drinks and cultured oat blends, as well as dairy-based creamers, taking the company's fight for better food where it's never gone before

The Chobani Oat line includes:

  • Chobani Oat Drinks: Available in four classic flavors including Plain, Vanilla, Chocolate, and Plain Extra Creamy at a suggested retail price of $3.99 per 52oz carton.
  • Chobani Oat Drink Barista Blend: Specifically designed to behave like steamed whole milk in coffee and tea, available starting in December 2019.
  • Chobani® Oat Blend: Cups are available in four purposeful pairings of elevated and familiar flavors including Vanilla, Strawberry Vanilla, Blueberry Pomegranate, and Peach Mandarin at a suggested retail price of $1.99 per 5.3oz cup.
  • Chobani® Oat Blend with Crunch: Available in Strawberry Granola Crunch, Blueberry Almond Crumble, and Peach Coconut Crunch, hitting shelves at a suggested retail price of $1.99 per 5.3oz cup.

Chobani still considers itself a dairy company that deeply believes that people have great taste, but need better options. That's why the company is also launching a line of dairy-based coffee creamers with beloved flavors, only natural and non-GMO ingredients, and a rich and creamy texture. Chobani Coffee Creamers come in four classic flavors, including Caramel, Sweet Cream, Hazelnut, and Vanilla at a suggested retail price of $3.99 per 24oz bottle.

Chobani Coffee Creamers come in four classic flavors, including Caramel, Sweet Cream, Hazelnut, and Vanilla at a suggested retail price of $3.99 per 24oz bottle

For those looking to enjoy the benefits of oats and dairy, look no further than the Chobani Greek Yogurt with Oatmeal. This wholesome, hearty product line pairs the nutrient density and probiotic benefits of Chobani Greek Yogurt with satisfying whole grains, offering 4g of fiber per cup. Chobani Greek Yogurt with Oatmeal flavors include Apple Spice Greek Yogurt with Brown Sugar Oatmeal, Blueberry Greek Yogurt with Maple Oatmeal, Banana Greek Yogurt with Maple Oatmeal, and Peach Greek Yogurt with Brown Sugar Oatmeal at a suggested retail price of $1.79 per 5.3oz cup.

For more tasty offerings in the dairy sector, keep reading Deli Market News.

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