The snacking category has enjoyed a bevy of innovations and new releases these past several years, and consumer shopping habits show it is going in the right direction. While shoppers seek out better-for-you products, Clio Snacks has just the product to make the refrigerated section a hit snack destination. The fresh snacking brand recently introduced its Clio Granola and Yogurt Parfait bars, a combination of Clio’s signature creamy Greek yogurt with a layer of crunchy granola.
“Parfait is a classic offering, combining the crunchiness of granola with Greek yogurt for a delectable breakfast or snack option,” said Heather Cox, Chief Operating Officer. “For Clio, it felt like a natural next step as we continue to push the boundaries and reimagine the yogurt and bar experience. From the first bite, we knew we had a product that perfectly balances crave-ability with guilt-free ingredients, all wrapped in a delicious, convenient bar.”
Clio transforms the traditional parfait into a ready-made refrigerated bar perfect for a convenient breakfast, satiating snack, or better-for-you dessert. Available in two delicious flavors, Strawberry wrapped in yogurt and Coconut wrapped in chocolate, the bars are packed with 10g of protein and will delight new consumers while opening up new snacking and breakfast occasions for the brand.
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Consumers are snacking more than ever before. As stated in the press release, 46 percent of consumers indicate that they are snacking more during the pandemic than prior to and are looking for snacks that allow them to satisfy a craving or treat themselves. At the same time, more than six in ten consumers expressed the desire for healthier snack options. Clio Granola and Yogurt Parfait bars deliver a snack that perfectly balances indulgence with high-quality ingredients so that consumers can truly love what they crave.
Sold at MSRP $2.49, 1-ct box, 1.94 oz net weight, Clio’s latest offerings are currently available for purchase at Whole Foods nationwide and on its site, with plans to expand distribution in June 2021.
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