The demand for breakfast foods—and by proxy, breakfast brands—has steadily expanded Continental Mills’ multiple baking and breakfast businesses. In order to continue this growth trajectory, the company has appointed Keith Neumann to Chief Growth Officer. In this new role, Neumann will be responsible for sales, marketing, and research and development.
"This is an extraordinary time to join Continental Mills. The company has significant momentum with increased demand for our Krusteaz breakfast and baking products, and in the snack category with our WildRoots brand," said Neumann. "I'm excited to have the opportunity to build on that success, working with Andy and the talented team across Continental Mills to accelerate the company's growth by continuing to deliver for our retail and foodservice customers, and by adding value to our consumers' lives."
According to a press release, Neumann has a strong record of expertise within the industry, having worked for multiple food and beverage companies. He spent more than a decade marketing breakfast products for Pepsico's Quaker Foods Division and was more recently General Manager and SVP of Marketing at Clif Bar, where he helped drive profitable growth through innovation, brand-building, and international expansion.
He also led the bourbon portfolio at Beam Suntory and was Vice-President of Marketing for Applegate Farms. In his most recent role prior to joining Continental Mills, he was President and Chief Operating Officer for Tosi Snacks, a founder-led, organic snack food start-up.
Neumann will be based at Continental Mills' headquarters, just outside of Seattle, Washington, and report to President and CEO Andy Heily.
"Keith has been a successful, entrepreneurial leader, driving innovation and growth for both legacy brands and emerging businesses," commented Heily. "He brings a deep understanding of our product mix, categories, and channels, and the time is right for a dedicated growth officer with Keith's executive-level experience to join our leadership team."
Neumann is a graduate of The University of Michigan's Stephen M. Ross School of Business and Northwestern University.
Congratulations to Keith on this new appointment!