Though I’m lactose intolerant, there is still something about the ice cream aisle that continues to catch my attention as a consumer and as a trade news writer. I think it has to do with the constant innovation happening in the frozen dessert category, which has largely been led by burgeoning ice cream brand Coolhaus. Now, the Los Angeles-based company is teaming up with Whole Foods Market to continue to expand consumers’ and the industry’s flavor palette in a convenience-forward way.
This week, VegNews reported that Coolhaus launched mini pints of its vegan ice cream at Whole Foods Market nationwide. The brand first launched its vegan lineup last year, which includes 13 innovative flavors made from pea protein, brown rice, and cocoa butter.
“At Coolhaus, we truly believe understanding and delivering to our core customers’ desires is our North Star," Natasha Case, CEO and Co-Founder of Coolhaus, told VegNews. "So, we created a product that continued to honor bringing the creamiest plant-based ice cream to the market, satisfying a need for portion control, and flavor-wise keeping with elevating and re-inventing classics—like our Dirty Mint Chip with real mint leaves."
The new mini pints are single-serving offerings of Coolhaus’s vegan line, making it easier than ever for shoppers to tap into flavors like Best of Both Worlds Vanilla, Cookie Dough Lyfe, and Dirty Mint Chip while on-the-go.
“We also believe this happens to be a relevant product during quarantine as folks can indulge in our delicious items but not have them pre-portioned by individual serving size,” Case continued.
How will Coolhaus’s new innovation disrupt the ice cream and frozen dessert category? Deli Market News will continue to follow along with our industry’s leaders.