Crumbl teamed up with Warner Bros. Pictures to mark the release of the highly anticipated film Beetlejuice Beetlejuice. The partnership introduced a special new dessert and an exclusive Instagram giveaway, offering a unique Warner Bros. Studio Tour experience. Available in Crumbl stores from September 2 through September 7, 2024, the limited-time offering aimed to enchant both dessert lovers and movie fans alike.
To commemorate the film's theatrical release on September 6, 2024, Crumbl crafted the Afterlife Cake. This ghostly, two-tiered dark chocolate cake features layers of vanilla and dark chocolate cream cheese frosting. The cake is naturally colored by rich dark cocoa and is adorned with sprinkles and a special-edition topper.
The partnership also includes an exciting Instagram giveaway. Participants can enter to win a grand prize package that includes roundtrip airfare, hotel accommodations, transportation, and a Warner Bros. Studio Tour. This prize offers winners an insider’s view of the filmmaking process and access to iconic film sets and soundstages.
According to a press release, entrants had to follow Crumbl’s Instagram page, like the giveaway post, and tag three friends by September 7, 2024, at 11:59 PM MST. The contest was open to U.S. and Canadian residents aged 18 and over, with the winner announced on September 9.
This giveaway provides a unique opportunity for Crumbl to capture consumer interest and foster brand loyalty in conjunction with the film’s launch.
Stay tuned to Deli Market News for more updates on innovative partnerships and promotional opportunities like this one.
