The Kraft Heinz Company is facing 2022 head-on with the formation of a new Chief position. Helming the role is Dafne Hefner, who will be taking on the title of Chief Strategy and Transformation Officer - North America Zone, effective January 18, 2022.
Hefner joins Kraft Heinz from Anheuser-Busch InBev SA/NV (AB InBev), where she most recently served as Senior Vice President of Strategy and Insights. During her tenure, Hefner was a driving force behind establishing long-term company goals, creating a focused portfolio strategy, addressing brand renovation, and delivering an aggressive innovation agenda.
As the architect of AB InBev’s first internal research and Agile agency, Hefner introduced new capabilities and an Agile approach to innovation that resulted in the company successfully rebalancing its brand portfolio and capturing the largest share of innovation in the industry.
During her eight years with the company, she held various leadership positions in insights, marketing, and digital. Prior to AB InBev, Hefner spent more than eight years as a Services and Consumer Products Strategy Consultant and co-founded a data analytics tech startup.
According to the release, Hefner is being hired to help accelerate the strategic growth plan in Kraft Heinz’s United States and Canada businesses, including the broader deployment of Agile teams and a North America Zone digital agenda. This follows after the global name announced its intention to combine its United States and Canada businesses, forming the North America Zone.
“We are thrilled to have Dafne Hefner join Kraft Heinz as our Chief Strategy and Transformation Officer for our newly formed North America Zone,” said Carlos Abrams-Rivera, Executive Vice President and President, North America. “Dafne brings a tremendous amount of leadership and experience to the critical areas we’ve been building since late 2020, including digital, innovation, and insights. Her proven ability to translate strategy into action, and effectively leverage Agile methodologies and teams at scale, will help us deliver a best-in-class innovation agenda, operations plan, and go-to-market approach.”
Hefner is a sought-after leader who is expected to bring the strategic planning, processes, and digital capabilities required to fully unleash Kraft Heinz’s scale + agility vision in its new North America Zone. Additionally, she will be responsible for leading an Agile Center of Excellence for the North America Zone, which will include dynamic resource allocation, prioritization of Agile team deployment across functions, and management of the Zone’s digital resources.
Hefner will serve as a key member of the North America Leadership Team and report directly to Abrams-Rivera. She holds a bachelor’s degree in Computer Engineering from Instituto Tecnológico de Aeronáutica and a master’s degree in Product Innovation and Business from the Massachusetts Institute of Technology Sloan School of Management.
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Congratulations to Dafne Hefner as she takes on a new role and division!