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Dairy Farmers of Wisconsin Reveals Top Cheese Trends to Watch for in 2022; Suzanne Fanning Comments

Dairy Farmers of Wisconsin Reveals Top Cheese Trends to Watch for in 2022; Suzanne Fanning Comments


MADISON, WI
Wednesday, January 19th, 2022

Cheese will never lose its luster in the eyes of consumers. Whether it’s cow, goat, or plant-based, cheese lovers will find a way to incorporate this category in all manners of cooking—and social media will continue to bring new inspirations to the plate. 2021 was a big year for both cheese lovers and makers; according to the Dairy Farmers of Wisconsin (DFoW), 2022 is expected to be just as major.

Suzanne Fanning, Chief Marketing Officer, Wisconsin Cheese“When retailers have a pulse on consumer trends, they can strategically cross-promote items for their shoppers,” Suzanne Fanning, Chief Marketing Officer at Wisconsin Cheese, comments to Deli Market News. “Whether shoppers want to make an elevated cheese board, try new recipes at home, or learn about the award-winning cheesemakers who’ve dedicated their lives to this craft, specialty cheese consumers crave education, storytelling, and inspiration.”

With cheese consumption at record highs and the growth of Wisconsin specialty cheese outpacing the entire category, there is a lot to look forward to in the new year. DFoW has an eye on the trends, and five of them have made the cut to lift the cheese case this year.

2022 is expected to be another big year for the cheese category, and Dairy Farmers of Wisconsin is helping retailers harness consumer trends to strategically promote items to their shoppers

Classic Dishes Get an Upgrade

Millennial and Gen Z foodies are looking to recreate classic comfort dishes with a new upgraded twist. Adding specialty cheese is one of the easiest ways to level up mom’s best dishes and create restaurant-quality food at home.

Upcycling Leftovers in Your Own Kitchen

Food waste is estimated at between 30–40 percent of the United States food supply, according to the United States Department of Agriculture (USDA). Throughout the pandemic, there has been a rise in consumers looking to cut waste and how to upcycle their leftovers. Trends and videos upcycling Parmesan rinds from cheese boards for broths, sauces, and risotto are all over my social media feed, and I’m sure it’s the same for your shoppers too.

Some of the trends driving demand in 2022 include upgrading classic dishes with specialty cheese and upcycling leftovers to reduce food waste

Discovering Global Flavors at Home

While wanderlust travelers stayed grounded during the pandemic, they quickly learned they don’t have to leave home to taste and experience the world’s best food. Many top-rated cheese shops carry a variety of Wisconsin cheeses with German, Swiss, Italian, Dutch, and Hispanic roots for consumers who want to explore something new and expand their taste buds.

Some Like It Hot

The spicy trend isn’t going away, and the creamy tang of cheese only helps heat seekers enjoy both categories even more. Wisconsin cheesemakers are constantly developing new, delicious cheeses, including some with serious heat that consumers crave. In 2021, noted the release, buffalo-flavored cheese sales grew 145.2 percent, and ghost pepper-infused cheese increased 45.8 percent.

With cheese consumption at record highs, consumers are exploring new flavors, including spicy offerings such as buffalo-flavored cheese and ghost pepper-infused cheese

Cheese Will Bring People Together

Virtual gatherings have helped keep consumers together, and brands have taken their online presence even further. The Cheeselandia community has over 4,000 members who stay connected on social media and join monthly virtual events to get a behind-the-scenes look at creameries, meet Master Cheesemakers, cook with top-rated chefs, learn from cheesemongers, and more.

“Cheeselandia offers people a way to meet new friends and discover new destinations without ever having to leave home, giving members a sense of community and belonging while bonding over a shared love of cheese,” commented Fanning. “We have exciting things planned for the year ahead, and we’re excited to see cheese continue to bring people together.”

To dive deeper into these trends, click here.

Cheers to cheese! Catch the latest trends, promotions, and releases with Deli Market News.

Dairy Farmers of Wisconsin
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