With protein-rich diets like Keto gaining traction among consumers, animal- and plant-based proteins are in high demand. Dakota Provisions has responded with the launch of its first-ever consumer turkey products brand, Dakota 44.
“We believe in your right to have crazy delicious food wherever and whenever you feel like it,” said Renee Robertson, Senior Marketing Manager for Dakota 44. “And because we don’t believe in bland or boring eats, we’ve developed a brand with flavors and forms consumers desire, but haven’t found in their grocery stores yet.”
The new brand consists of several creatively-crafted turkey products that are sure to appeal to a wide range of consumers. The new products deliver a variety of on-trend flavor profiles like maple bacon, bacon ranch sriracha, Szechuan, BBQ, and smoky poblano. Convenience and ease have also been a driving factor in the development of these products, and the line contains several easy-meal and snacking-friendly products. The products are versatile enough to be a part of any meal, and are driven by three core consumer demands: bolder flavors, greater ease, and more transparency.
The entire turkey category is blowing up as, according to Mintel Poultry Report, 2018, 21 percent of consumers reported eating more turkey this year than last, and are interested in new flavors and forms.
The new Dakota 44 products include options like:
According to a press release, 68 percent of consumers want to know where their poultry comes from and 62 percent want to know how it was raised. Dakota 44 offers consumers high-quality turkeys raised on Global Animal Partnership (GAP)-certified farms, receive no antibiotics, and are fed a 100 percent vegetarian diet—the turkeys follow a diet of grains grown on the same farms they are raised on.
“We are proud of what we put into our products and know exactly where every turkey comes from, and it’s important for us to share that with our consumers,” commented Ken Rutledge, President and CEO of Dakota Provisions. “We’re committed to crafting better food for the better good, and that starts with having high standards when it comes to what our turkeys eat, how they’re treated, and the manner in which they’re raised.”
The company is dedicated to remaining fully transparent and traceable, so consumers can be sure of where their food comes from. The brand originated in South Dakota, supported by a partnership with 44 family farms within the Hutterite community. Each of the farms that produce the Dakota 44 products are GAP certified and follow strict sustainable practices. Consumers can even access a Farm Finder feature on the brand’s website where they can learn about the farm their turkey product came from.
For more protein category news, keep reading Deli Market News.